BRAND INNOVATION MANIFESTO
Brands in Motion
The triggering flagship forces of the new economy are brands and the value they create.
POINTS OF DIFFERENCE
Customer-Centric
Creating relationships & loyalty by providing functional, emotional, experiential...
WHAT WE DO FOR WHOM?
We Assist
We assist organizations in the public and private sectors innovate, initiate, grow and manage.
Points Of Difference
Multidisciplinary Methods

pointsofdifference

Our approach provide a complete overview of brand management by taking the client through several branding approaches. As a team we refer to various schools of thought, which represent fundamentally different perceptions of the brand, the nature of the brand–consumer exchange, and how brand equity is created and managed. Through this multidisciplinary brading prism,our approaches provide a deep insight into the strengths and weaknesses of each approach and hence the potential of brand management as a whole enabling the client to create customized brand strategies matching the unique challenges and possibilities facing a brand at any time. We tackle the branding question through the the economic approach, the brand as being part of the traditional marketing mix, the identity approach, the brand as linked to corporate identity, the consumer-based approach, the brand as linked to consumer associations, the personality approach the brand as a human-like character, the relational approach, the brand as a viable relationship co-creator, the community approach, the brand as the crucial point of social interaction and axchange, and finally the cultural approach, the brand as part of the broader cultural texture and context.