BRAND INNOVATION MANIFESTO
Brands in Motion
The triggering flagship forces of the new economy are brands and the value they create.
POINTS OF DIFFERENCE
Customer-Centric
Creating relationships & loyalty by providing functional, emotional, experiential...
WHAT WE DO FOR WHOM?
We Assist
We assist organizations in the public and private sectors innovate, initiate, grow and manage.
Points Of Difference
Database Brand Model Prototyping

pointsofdifference

We create and implement unique branding methods that enable the brand to create a strong identity and to develop a meaningful and genuine relationship with the consumer. We resort to hybrid prototyping models derived from the Jungian archetypes and lso from several other humanist and ethnographic research that provide an insightful framework that guides the building of a brand in an authentic, relevant and consistent manner. Through benefiting from universal human constructs, we aim at providing links between the tangible and intangible aspects of brand identity. Brand model prototyping can function as a vital and dynamic tool that offers the brand a timeless anchor as well as constant adaptation and revitalization.