Luxury Branding Bootcamp in Italy (July, 2016)

Led by one of the fashion maestros Anna Fendi, professionals in the fashion industry and luxury marketing sector will have the opportunity to gain state-of-the-art knowledge and first-hand experience on luxury branding know-how, innovations in the fashion industry and networking with leading Italian luxury experts.

Speakers & Topics

ANNA FENDI, “ Fendification and Luxury Fashion Biz ”
Prof. TÜLİN ERDEM, “ Pillars of Branding and Brand Equity Management ”
Prof. SELÇUK ŞİRİN, “ The Importance of Brands in Creating a High Value-added Economy”
DELFINA DELETTREZ, “Creative Luxury: Boutique Jewelry Design ”
Asst. Prof. HANDE BİLSEL , “ Redefining Luxury : Sustainability in Luxury Marketing and Design ”
ILARIA VENTURINI FENDI, “ Recycling Concept in Luxury and Minimalistic Design ”
GIUSEPPE TEDESCO, “ Gastronomy Tasting ”
FABIANA ROSCIOLI, “ Art – Photography – Video Art & Italian Hotellerie Design ”
FRANCESCA DE PALO, “ Pillars of ‘Made in Italy’ Brand ”

For further information please contact:
Zeynep Yener, BBI Marketing Executive
Office: 0 (212) 381 54 04