3rd Generation owner of one of the nostalgic brands, Rebul, he started working in his grandfather’s 110 year-old pharmacy shop named Rebul sited at Pera when he was 11 years old. Kerim Müderrisoglu pursued a higher education in Pharmacy following the family tradition. His mind was always set on “being a brand” and in 2004 he invested on a Repro Kozmetik, a brand on throes of death and erected a factory with Nüket Franko, an executive in cosmetics field and textile manufacturer Korel Bingol. The Rebul brand, has reached 4 thousand POP’s in cosmetic shops, drug stores, pharmacies and supermarkets. In 2013, they opened Atelier Rebul retail brand in the accessible luxury segment as a pioneering Turkish cosmetic brand in this segment.