Anna Fendi is an Italian fashion designer and entrepreneur; along with her sisters she has made the Fendi brand famous across the globe. Along with historical collaborator Karl Lagerfeld, for the past 30 years she has been in charge as Head of Development of all Fendi collections and of the multiple licenses connected to the brand. Born in Rome, she became passionate about fashion while spending time in the family boutique specializing in leather and fur accessories, that opened in 1925. Anna Fendi’s “ creative revolution” subverted the old rules in the sectors of furs, outerwear and accessories, and has further taken the brand beyond the comfort zone, creating true pieces of art.In 2011 Anna Fendi received the prestigious IWF Hall of Fame Award in Washington, as the first Italian woman for her constant work in promoting “Made in Italy” beauty. Along with her life partner Giuseppe Tedesco, she launched a selection of wines AFV- Anna Fendi. In 2015 she launched an international format that embraces all her creations under the name AFV- Anna Fendi Winebar.