What is BBI?
    Customer-based brand equity:
    CUSTOMER-CENTRIC creating relationships & loyalty by providing functional, emotional, experiential and self-expressive benefits to be known...
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  • PILLAR 2
    Firm-based brand equity as a result of customer-based brand equity: ENHANCED ROI (IN THE LONG-RUN) Brand as a strategic advantage Increased efficieny of markeitng spending & higher ROI
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  • PILLAR 3
    Leveraging the Brand: LEVERAGE
    Introducing other products and services under the same umbrella brand
    Creating sucessful spin-offs

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  • PILLAR 4
    Being INNOVATION– focused: need to be innovative to continue to be known, held in high esteem, be differentiated and constantly relevant

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07 JAN
BAU Branding Center on the move with a Grand Opening
BAU Branding Innovation, founded as a think-and-do-tank by Bahcesehir University (BAU), aims to invigorate and cultivate brands as important elements of a high value-added economy. BBI is a pivotal initiative to increase branding awareness and value through research, education and firsthand applications.

Prominent figure of the fashion industry and one of the founders of Fendi brand, Anna Fendi, luxury branding consultant and founder of Forward Marketing, Fabien Moreau, CEO of Rebul brand, Kerim Müderrisoğlu, President of the Advertising Foundation Ayşegül Molu, Brand Communication Consultant Güven Borça, Head of the Board of Trustees of Bahçeşehir University Enver Yücel, NYU Stern professor, Dr. Tülin Erdem and NYU Steinhardt associate professor, Dr. Selçuk Şirin joined the launching event. They shared their views on the importance of brand equity and accountability, designing inspiring brand experiences and generation of added value through leveraging and expanding brand constructs; and also creating impact and consumer bonding via genuine brand stories.
With its immaculately positioned team, BBI has the expertise to support brand development and innovation processes.
Founded as a think-and-do-tank , BBI provides the experience in developing brands from conception to delivery and in communicating
brand value both internally and externally.